A Public Relations Bibliography

Front Cover
University of Wisconsin Press, Jan 1, 1965 - Public relations - 305 pages
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Contents

THEORY AND DEVELOPMENT OF PUBLIC
15
COMMUNICATIONS TOOLS AND MEDIA
77
Tools
95
12
111
RELATIONS WITH EXTERNAL PUBLICS
145
StockholderFinancial Relations
151
FIELDS OF PUBLIC RELATIONS PRACTICE
161
Retailing and Small Business
174
Utilities
180
Professional Groups
188
Social Welfare Work
194
Churches
200
Copyright

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