A quadrifactor theory of consumption expenditures (marketing 421)

Front Cover
Illini Union Bookstore, 1962 - Business & Economics - 128 pages
0 Reviews

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

THE HISTORICAL SEEING
9
THE EMPIRICAL METHODOLOGY
16
ROTATED FACTOR LOADINGS AND BETA WEIGHTS
52

3 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information