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REVIEW OF LITERATURE
ESTIMATE OF SALES AT SITE X FIRST YEAR OF OPERATION
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15-year lease analogue method analysis area for Site base capita sales cash flow statement cash inflow cash outflow coefficient of variation common stock company stores competition competitor computed cooperating chain cooperating firm Cornell University cost of capital customer interviews customer patronage customer survey decision depreciated developed discounted dividends drawing power ESTIMATED PRIMARY TRADE estimated sales evaluating Existing supermarket expense statement firm's income and expense incremental cash flow index of sales initial sales investment opportunities investment worth market penetration median family income mile grid square old store one-half mile one-quarter mile grid one-quarter mile squares operation overlay population POTENTIAL WEEKLY FOOD present value primary trade area prior to occupancy profit proforma income proposed store QUARTER-MILE SQUARES retail food retained earnings Richard Aplin SALES 17 sales estimate sales volume shopping center stockholder store at Site Table travel barriers walking customers weekly food sales weekly sales William Applebaum