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Paul E Green and 39 New way to measure consumers judgments
Nariman K Dhalla 50 Forget the product life cycle concept
David W Mullins Jr 77 Does the capital asset pricing model work?
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ACRS approach assessed asset turnover assumptions attributes audit team average beta break-even budgets capacity capital CAPM cash flow changeover company's competitive conjoint measurement consumer corporate cost of equity cycle decision analysis decision tree decision tree analysis demand Denner determine dollars Dominguez economic economic order quantity effect estimates evaluation example expected return expected value factors forecasts future important inventory investment investors judgment levels of sales litigation manufacturing Market share ment method million Multiattribute overall percentage Perceptual mapping portfolio preapproval audit present value prime rate problems purchase requirements planning risk premium RONA royalty sales volume schedule security market line settlement shown in Exhibit shows statistical strategy subjective probability sumers systematic risk systems analysis T-bill technical success techniques theory tion tive top management uncertainty utility variables