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STRUCTURE AND OPERATIONS
Advantages and Disadvantages
Trends in Coupon Distribution
15 other sections not shown
A.C. Nielsen Company advertising associated with coupon average face value behavior believe coupons billion coupons brand decision brand loyal brand names brand reputation brand selected career oriented Chapter clip coupons Cluster Analysis Cornell University correlated costs coupon availability coupon distribution coupon face values coupon industry coupon misredemption coupon promotions coupon questionnaire coupon redemption coupon users coupons redeemed cross tabulation Dillman direct mail coupons expiration date factor analysis factor scores family oriented Female Work Status frequently grocery bill grocery coupons highly educated incentive income households increase indicate Journal of Marketing less magazines Marital Status market segments misredeem newspaper Newspaper Advertising Bureau no-clip Northbrook Number of Children percent never consider percent of respondents public policy makers purchase rarely or never redeem coupons redemption rates relative prices response bias retailer sample segmentation analysis shopping trip social desirability bias specifications store personnel survey switcher Table techniques York