A Short Course in International Marketing: Approaching and Penetrating the Global Marketplace
Transform your export operation into a market-driven, profit-making enterprise by learning and employing international marketing methods and strategies used by successful firms worldwide. This book is a comprehensive primer for those new to international marketing as well as those who need to make certain they are taking advantage of every opportunity the marketplace provides.
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ELEMENTS OF THE MARKETPLACE
THE DIMENSIONS OF INTERNATIONAL MARKETING
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