A Short Course in International Marketing: Approaching and Penetrating the Global Marketplace

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World Trade Press, 1999 - Business & Economics - 184 pages
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Transform your export operation into a market-driven, profit-making enterprise by learning and employing international marketing methods and strategies used by successful firms worldwide. This book is a comprehensive primer for those new to international marketing as well as those who need to make certain they are taking advantage of every opportunity the marketplace provides.

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Contents

MARKETING BASICS
1
ELEMENTS OF THE MARKETPLACE
9
THE DIMENSIONS OF INTERNATIONAL MARKETING
15
Copyright

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