A Study of Attitudes Toward Advertising and Certain Correlates of These Attitudes: With Special Reference to the Relationship Between Consumers' Attitudes Toward Advertising and Their Purchasing Behavior

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University of Minnesota., 1950 - Advertising - 233 pages

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Contents

Attitudes Determined by Direct Eiethods
43
PURPOSE ALID PROCEDURE UF THE SECOKD SURVEY 0
51
Chagter Page
75

14 other sections not shown

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