A study of outside transit poster exposure: conducted for the National Association of Transportation Advertising, inc. and O'Ryan & Batchelder, inc
Politz (Alfred) Media Studies, New York, National Association of Transportation Advertising, New York
National Association of Transportation Advertising, 1959 - Art - 24 pages
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696 vehicles advertiser might buy ALFRED POLITZ MEDIA approximately l8 million Association of Transportation average vehicle-day blank dura blank durations BUS ADVERTISING COMPANY buses and trolleys camera lens camera was mounted carry King-Size Posters center of city counted dura Duration Sampling electric timer entered the sequence exposures per l0-second exposures to l50 eyes visible full monthly showing full showing garage give the exposures individual photographs inside l0-second duration l00 feet l50 posters l50 vehicles l8 million exposures lens pointed Monthly exposures National Association number of different number of exposures O'RYAN & BATCHELDER pair of vehicles photographic method Photographs were taken POLITZ MEDIA STUDIES poster frame probability sample Recognition studies repeat exposures RHODE ISLAND sampling stage sequence of photographs single monthly special camera platform survey tabulated TRANSIT ADVERTISING TRANSIT POSTER EXPOSURE transit poster medium TRANSPORTATION ADVERTISING vehicle operated vehicle-day with zero visibility field WEEKDAYS window directly zero exposures