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SUMMARY OF PREVIOUS RESEARCH
THE DEVELOPMENT OF STIMULUS AND RESPONSE
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analysis of variance audience cell chemical action coincidental variables different intraphrase rates Doubled Natural Halved effects of intraphrase experimental message Factor II Factor factor structure Factor X fairly difficult fastest intraphrase rate finicky—slovenly Flesch gain and speaker Geologists gross rate Harwood independent variables INFORMATION GAIN SCORES information gain test interaction language units listenability Maximum sum MEAN INFORMATION GAIN mechanical action Natural Halved Means natural pauses near-natural intraphrase rate number of language number of pauses number of words oral oscillograph pause treatment percentage of pause phrase present study rate and information rate and intraphrase rate and pause rate and percentage rate of presentation rate of speaking recorded remote—intimate result Rudolf Flesch sand deposits Scales of Factor semantic differential showed significant differences speaker image Speech Monographs study of sand Table tapes which received total pause varies Verbal Behavior wds/min wind words per minute words/minute X Factor