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Chapter TwoReview of Previous Investigation into
Chapter ThreeExperiment TIethodology
esult3 of Exposure to Advertisements
5 other sections not shown
acquiescence to persuasion Advertising Age advertising integration agencies American analysis anomie appeared Appendix Three associated attitude change beer behavior brand products change in attitude Chapter cigarettes civil rights Clairol competing brands competitors conformity congruity model considered copulas Crest toothpaste difference discussion effect EPPS evaluation of integrated experience experimental brands experimentally integrated exposure factor feel Fisher's Exact Test Gleem toothpaste Hegroes high school Hypothesis impact indication influence integrated ads integrated advertising integrated brands ITegro concepts Karon less favorable llegroes Lucky Strike mass media mean measured naire negative normal Pearsonian Pepsi-Cola personality population prejudice problem psychological question racial integration reaction readers relatively responses role sample scales scores second questionnaire seemed semantic differential semantic differential scales Seven-Up significant situation social sore statistical subjects suggested t-test Table Five Table Three theoretical thesis things third questionnaire tion tive toothpaste Uegro unfavorable white moderates