A Study of the Impact on White Readers of Magazine Advertising Utilizing Negro Models

Front Cover
University of Wisconsin--Madison, 1965 - Advertising - 250 pages
0 Reviews

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Chapter TwoReview of Previous Investigation into
25
Chapter ThreeExperiment TIethodology
39
esult3 of Exposure to Advertisements
58

5 other sections not shown

Common terms and phrases

Bibliographic information