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y ii 43
Type of spice container purchased by beginning
Sales Characteristics for Morning Afternoon
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1959 Beginning 262 customers surveyed 262 SUPERMARKET CUSTOMERS 290 Supermarket 75 percent afternoon apice association buying Basket 15 cent Customers cent Chopping Characteristics customers decided customers examined Customers Percent customers that decided customers vho customers who decided decided to purchase ebowed end-of-the-week customers enumerator observed examine the spice first-time users impulse buy IORK itea item which prompted Items In Shopping iten jalad and Dressings Jtore July June 22 Juno liat Location of Customer majority Number of Customers oeic percentage of related percer.t pice ping list previous users prompted the spice prompted their purchase purchase spice purchase the spice related item responses shopping baskets shopping list tended soice spice at home spice containers spice item spice mentioned spice purchase spice rack spice sales spice-rack item spiee store level store-decided customers TABLE 21 tomers tore Total Related ToUl two-week test period usera vere week