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action adopted advertising Advocacy journalism Attitude Change Attitude/Opinion audience behavior Berelson and Steiner broadcast categories theory censorship Channels of Communication characteristics collective excitement Communication Channel Communication Research concept concern content analysis criticism cybernetics disseminated Dysfunctions editorial effect environment example face-to-face feedback formal channels gatekeepers Gordon human idea identified individual influence influential informal channels information theory inoculation effect interaction interest interpersonal communication involved issue Lazarsfeld and Merton magazines major manifest and latent Mass Communication Activities mass culture mass entertainment mass media mass sentiment mass society Mass Society/Mass Culture means Medio Communication medium ment munication newspapers Objective Journalism organizational communication Paralanguage participants Point-to-point telecommunication Political Communication polls pollsters propaganda Public Opinion Process public relations radio relationship reporting Schramm scientists Shibutani situation social categories theory symbols telecommunication television tend term tion transmission transmitted views
Comunicación política: técnicas y estrategias para la sociedad de la información
María José Canel
No preview available - 1999
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