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action Adoption Curve advertising Advertising/Publicity Advocacy journalism Attitude Change Attitude/Opinion audience Barnlund basic behavior Berelson and Steiner broadcast cation censorship Channels of Communication characteristics collective excitement Communication Channel Communication Research concern content analysis Copyright cybernetics Dysfunctions editorial effect environment example face-to-face formal channels gatekeepers George N Gordon gratifications approach human idea influence influential Informal Channels Information Theory inoculation effect interaction interest interpersonal communication involved issue Language magazines major manifest and latent Mass Communication Activities mass culture mass media mass sentiment mass society Mass Society/Mass Culture meaning Medio Communication medium ment munication newspapers noise Objective Journalism organization organizational communication participants Point-to-point telecommunication Political Communication polls propaganda Public Opinion Process public relations radio reporting rumor says Schramm Selective sender Shibutani social categories theory symbols telecommunication television tend term tion traditional transmission transmitted Two-Step Flow Theory viewed
Comunicación política: técnicas y estrategias para la sociedad de la información
María José Canel
No preview available - 1999
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