A Typographic Workbook: A Primer to History, Techniques, and Artistry
Quickly master the concepts and skills you need to successfully design with type
a typographic WORKBOOK
To help you gain a deeper understanding of the effects produced by various fonts and typographic techniques, designer Kate Clair takes you on a fascinating tour of the innovative potential of type. Extensive visual examples illustrate the use of type as an expressive communication tool. From selecting the right font, to spacing it, to the creative integration of fonts, she explains the decisions made by successful designers. At the same time, she provides step-by-step guidance and numerous practice exercises that help you develop the confidence and skills needed to put that knowledge to work in your own designs. In addition, a detailed history of type is included.
A valuable professional resource for working designers and an indispensable training tool for graphic design students, A Typographic Workbook features:
* A historical overview of type and typographic technologies
* In-depth explanations of the formal qualities of different typefaces
* Skill-building exercises and projects to sharpen your skills
* Quizzes and review questions that help you gauge your progress
* An overview of computer terms and principles
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TABLE OF C 0 U 1
TextType Alignment and Column WUIUi Avant Garde Book Chapter
17 other sections not shown
11 points 9 points ABCDEFGHIJ KLMNOPQR align allows alphabet angled baseline Black background Black type body copy bold capitals characters colors compare fonts contrast create creative curves differences in x-height different sizes Dingbats easily the font example is set Families of Type font reads fonts that measure give glance Gothic grid Gutenberg headline hieroglyphics horizontal idea kerning layout lead type legible Ligatures line length lines of type linotype machine logo look lowercase letters Old Style Old Style figures option page is set paper Phoenician alphabet phototypesetting picas pictographs piece point size appear points of leading poster printing readability Roman screen fonts scribes script serif font set in 9 set in ITC sizes for reading small caps strokes symbols text settings text type text version tracking type design Type Samples typeface typesetting typographic uncials uppercase variety of text vertical visual weight white space word spacing