A Wandering Scholar: The Life and Opinions of Robert Roberts

Front Cover
University of Wales Press, 1991 - Biography & Autobiography - 497 pages

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Other editions - View all

Common terms and phrases

About the author (1991)

JOHN BURNETT is Professor of Marketing and Chairperson of the Marketing Department at the University of Denver. Author of more than 13 earlier books, including four widely used textbooks, he has published in all of the major academic journals of his field. Burnett concentrates his research on marketing communication strategy, segmentation, and services marketing, and has consulted with numerous companies, such as Johnson & Johnson, Qwest, AT&T, Lucent, and First Data.

Bibliographic information