Absolut: Biography of a Bottle

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Texere, Jan 1, 2000 - Business & Economics - 312 pages
This book is the “official story” of how Absolut Vodka came to be. Carl Hamilton found that publishing this book in Swedish would cost him his job at a prestigious economics institute. When he published an expanded version of a research project based on a research project commissioned by the liquor company, Vin and Spirit, he lost his job at the Stockholm School of Economics. His book credits Absolut’s huge popularity to the “little guys” rather than to the suits at large ad agencies. This book is the Liar’s Poker of marketing, revealing the sordid stories behind the official one.

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User Review  - 2wonderY - LibraryThing

I have a slim file of saved magazine adverts - the best of the best, and the Absolut ads are numbered there. So when I saw this book at the thrift store, I snatched it up. Sadly, I don't think ... Read full review

Contents

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44
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64
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226
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About the author (2000)

Carl Hamilton is one of Sweden's most provocative and original literary voices, television host of the critically acclaimed show ?Dilemma?, a political commentator and a columnist in Scandinavia's largest popular newspaper, Aftonbladet. In the tradition of Sweden's great nineteenth century writer, August Strindberg, Hamilton uses black wit to expose public hypocrisy. His previous works include the life story of Egyptian born industrialist Refaat El-Sayed, and several collections of essays.

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