Absolut Book.: The Absolut Vodka Advertising Story

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Tuttle Publishing, Oct 15, 1996 - Design - 288 pages
2 Reviews
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

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User Review  - AnnThatcher - LibraryThing

Who really wants to know the history of an ad campaign? Everyone who has anything -- they want seen. And who better to learn from - Absolute with their history of extraordinary popularity of the ads. Art? Yes! Absolutely Freak-n fabulous fascinating ads turned into master peices. Read full review

Absolut Book.: The Absolut Vodka Advertising Story

User Review  - Not Available - Book Verdict

Is it possible to create a worthwhile book about the Absolut Vodka's advertising campaign? Absolutely. TBWA/Chiat Day executive Lewis tells the story of the ad campaign that increased the sale of ... Read full review

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About the author (1996)

Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.

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