Absolut Book.: The Absolut Vodka Advertising Story

Front Cover
Tuttle Publishing, Oct 15, 1996 - Design - 288 pages
3 Reviews
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

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User Review  - ChrisWeir - LibraryThing

Fun coffee table book about the history of the Absolut ads in the US. Lots of full color pages of the ads as they would have appeared initially. Also has a blurb about each of the ads and how they ... Read full review

LibraryThing Review

User Review  - AnnThatcher - LibraryThing

Who really wants to know the history of an ad campaign? Everyone who has anything -- they want seen. And who better to learn from - Absolute with their history of extraordinary popularity of the ads. Art? Yes! Absolutely Freak-n fabulous fascinating ads turned into master peices. Read full review

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About the author (1996)

Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.

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