Absolut Book.: The Absolut Vodka Advertising Story
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
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LibraryThing ReviewUser Review - AnnThatcher - LibraryThing
Who really wants to know the history of an ad campaign? Everyone who has anything -- they want seen. And who better to learn from - Absolute with their history of extraordinary popularity of the ads. Art? Yes! Absolutely Freak-n fabulous fascinating ads turned into master peices. Read full review
Absolut Book.: The Absolut Vodka Advertising StoryUser Review - Not Available - Book Verdict
Is it possible to create a worthwhile book about the Absolut Vodka's advertising campaign? Absolutely. TBWA/Chiat Day executive Lewis tells the story of the ad campaign that increased the sale of ... Read full review