Absolut sequel: the Absolut advertising story continues
Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet.
This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."
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Absolut ads ABSOLUT ADVERTISING STORY Absolut bottle ABSOLUT CITRON Absolut Company Absolut Vodka actually ADVERTISING STORY CONTINUES Agency Ahus album covers American art director asked billboard brand Callaro Carl Horton celebrate client consumers course crazy created creative director Damien Hirst decade distillation drink Edgar Bronfman famous fashion favorite film flavored vodka Gaujac Godici Goran Lundqvist Grey Goose headline Hirst idea Internet Jan Saudek Joey John Kate Spade knew lives look magazine marketing Michel Michel Roux movie Mulit Muriel Nathy nearly never paint paired Pete photographed Purvis rock Rolling Stone Rosemarie Trockel Ross Bleckner Seagram sell shoot shot glass Sidney Frank spirit stars Stockholm Stoli Sweden Swedish taste TBWA TBWA\Chiat\Day tell there's things took trailer Vail Vail Resorts vanilla wanted Warhol wheat Wolgers writers Yoko York