Accelerants for Growth in Africa: Cell Phones and Banking

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FT Press, Sep 13, 2010 - Political Science - 10 pages
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This is the eBook version of the printed book.

This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (9780132339421) by Vijay Mahajan. Available in print and digital formats.


Discover Africa, the world’s fastest-growing cellphone market—and learn how those cellphones are creating a foundation for breakthrough growth.


There are now more than 130 million Africans with cell phone subscriptions, and it is the fastest growing mobile phone market in the world. A 2007 study by the Africa Media Development Initiative found that cell phones were achieving a compound annual growth rate of 85 percent or more in 10 of the 17 African nations surveyed…




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About the author (2010)

Vijay Mahajan, former dean of the Indian School of Business, holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. One of the world’s most widely cited researchers in business and economics, Mahajan is author or editor of nine books. He edited the Journal of Marketing Research, and has consulted with Fortune 500 companies worldwide.


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