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The Branding Principle
Bedrocking the Growth Base
Quidellning Growth Strategies
4 other sections not shown
accelerated growth plan added value advertising assumptions base basis benefit Brand pricing brand-building brandable branded business capital cash flow CD H classifiation or consumer Commercial driving commodity products companies competition Consultative selling consumer life-style copy of Planning cost efficiency cost reduction cost-effective customer's divestment earnings eq pxnoo equipment financing function growth objectives growth strategies growth thrust H CD heavy profit contributors heavy-profit-contributor market improve customer profit Industry classifiation inventory life-styled role manufacturing marginal market needs market segment market share MARKETCENTERED ORGANIZATION married woman homemaker mature commodities ment middle-majority homemaker modity operating perceived value Planning Page Planning Pages position preemptive value premature commodities premium price premium profits premium value Product and service profit-improvement purchase reduce return on investment sales force sales revenues selling separate copy service system categories single most crucial strategy thrusts supplier system categories compatible target market tion venture W. T. Grant