Accelerated growth planning: profit improvement strategies for consumer, industrial, and service business game plans

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McGraw-Hill Companies, 1978 - Business & Economics - 340 pages
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Contents

The Branding Principle
1
Bedrocking the Growth Base
21
Quidellning Growth Strategies
107
Copyright

4 other sections not shown

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About the author (1978)

Mack Hanan is an international consultant on accelerated business growth. He invents unique strategies that focus on the three key pressure points of growth: top management, profit-center management, and sales management. In each of these critical success operations, he counsels, trains, and lectures. He is the author of Competing on Value (with Peter Karp), Growth Partnering, and Sales Shock!. He lives in New York, New York.

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