What people are saying - Write a review
We haven't found any reviews in the usual places.
The New Product Problem
Table No Title Page
The Introductory Process and Research
22 other sections not shown
Account Executive advertising and promotion advertising program appeared assortments branch sales manager breadsticks Bright Star Supers broker buyer buying allowance buying behavior buying committee Cake Mate cake mix section chain Clinton couponing criteria daytime decorate a cake direct accounts Eagle Food Centers effectiveness Erling evaluations Exhibit 7 continued favorable trade attitudes forced distribution frosting Gardner Food Products Goliath Stores grocery merchandiser grocery products gross rating points Hammond instance introductory process jobber Judson Lancaster cake decorator Lancaster Company Series Lancaster product management Lewis major Malden manufacturers margin Mid-city Moran November November 14 observed overcap pressure probably problems prod product category product introductions product proposition profit rejection role sales communication sales force sales meeting sales presentation sales strategy sample schedule selling shelf space spots suggested retail price sumer supermarket firms television test market tion trade acceptance trade decisions trade perceptions warehouse week