Access: Introduction to Travel and Tourism

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Cengage Learning, Feb 21, 2012 - Business & Economics - 320 pages
Practical and easy to understand, the second edition of ACCESS: INTRODUCTION TO TRAVEL AND TOURISM is designed to prepare students for a successful career in the travel, tourism and hospitality industry. A 2005 winner of the Distinguished Achievement award from Association of Educational Publishers', this edition has been updated to include new content and expanded topics in order to ensure that students understand all facets of the travel business. With updated coverage of technology, new profiles of industry leaders, additional activities, refined graphics and full-color photos, this concise text provides students with a wealth of practical information designed to help them refine their research skills, respond to real-world scenarios, identify key concepts, and remember critical information. Plus, accompanying instructor resources available both online and on CD make it easy for instructors to implement the text's content in the classroom.
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Contents

Ribbons in the Sky The Air Transportation Industry
26
Taking to the Skies Airports Airfares and Airline Tickets
52
Homes Away from Home The Hospitality Industry
74
Dealing with Dreams The Travel Agency Industry
102
Better by the Bunch The Tour Industry Today
124
Magic at Sea The Cruise Industry
144
Extra Specials Other Segments of the Travel Industry
170
Here There Almost Anywhere The Geography of Travel
196
Making Connections How to Market Sell to and Serve the Traveling Public
226
TechnoTravel How Technology Has Changed Everything
250
This and That
270
Glossary
291
Index
301
Copyright

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About the author (2012)

Marc Mancini is one of the travel industry's best-known speakers, educators, and consultants. His writing and video production credits include 12 books, 32 videos, dozens of training websites, and more than 300 articles, with some syndicated by the Los Angeles Times. He has appeared on CNN, ABC's Good Morning America, and Showtime. An Adjunct Professor of Travel at West Los Angeles College, Dr. Mancini was named Educator of the Year by the International Society of Travel and Tourism Educators, and in 2010 received ASTA's Diamond Award. His consulting clients include American Express, Marriott, CLIA, Holland America, AAA, Norwegian Cruise Line, Lufthansa, and the Hawaiian Visitors and Convention Bureau. Dr. Mancini holds a BA degree from Providence College, and an MA, MS, and PhD from the University of Southern California.

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