Accidental Genius: Revolutionize Your Thinking Through Private Writing

Front Cover
Berrett-Koehler Publishers, 2000 - Business & Economics - 142 pages
When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts so we sound smart and in control and so we fit into society.

But what happens when we encounter problems where such conventional thinking fails us? How do we get unstuck?

For Mark Levy, the answer is freewriting, a technique he's used for years to solve all types of business problems and generate ideas for books, articles, and blog posts.

Freewriting is deceptively simple: start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won't be able to keep up with your output--you'll generate breakthrough ideas and solutions that you couldn't have created any other way.

Levy shares his six secrets to freewriting as well as fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower--seven of which are new to this edition. Also new to this edition: an extensive section on how to refine your raw freewriting into something you can share with the world.
 

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Contents

Your Bankable Head
1
Thoughts as Currency
3
What to Think About
7
The Six Secrets to Private Writing
11
Secret 1 Try Easy
13
Secret 2 Write Fast and Continuously
17
Secret 3 Work Against a Limit
25
Secret 4 Write the Way You Think
29
Hold a Paper Conversation
61
Drop Your Mind on Paper
71
Embrace Novelty
77
Give Yourself Proof
81
The Benefit in Growing Tired of Yourself
85
The Magic of Exact Writing
91
Extract Gold from a Business Book
99
Write Your Way into Solutions A Demo
107

Secret 5 Go with the Thought
35
Secret 6 Redirect Your Attention with FocusChangers
41
Powerful Refinements
45
Idea as Product
47
Open Up Words
51
Get Unreal with Reality Tweaking
57
You Are What You Focus On
115
Bonus Brain Food
121
Thought Starters
123
Thirteen Valuable Writing Books
127
Copyright

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About the author (2000)

Mark Levy is the founder of the marketing strategy firm Levy Innovation. He has written for the New York Times, has authored or cocreated five books, and has taught writing at Rutgers University.

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