Achieve Brand Integrity!: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits

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Brand Integrity, 2007 - Business & Economics - 225 pages
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Achieve Brand Integrity addresses the failure to execute epidemic by giving leaders comprehensive instructions on how to close the gap between their business strategy and the employee performance that will bring it to life. Using Ten Truths, Gregg Lederman outlines why many common practices are ineffective at driving sustainable results and how leaders can capture more productivity and profits by building organizational cultures that motivate all employees to behave in ways that strengthen customer experiences.
 

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Contents

and Often the Least Understood
Truth 2 True Branding Is About Being Different Not Saying
Truth 3 If You Think You Know Your Brand Image Youre
Truth 4 Only Wimps and Egomaniacs Are Afraid
performance program you actually OWE 146 Truth 8 Gaining Buyin Is the Only Way to Execute
Truth 10 Only Leadership Has the Power to Ensure
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About the author (2007)

Gregg Lederman is the founder of Brand Integrity Inc., a leading provider of business strategy and employee performance systems. Clients work with Gregg and Brand Integrity to define and execute performance-based strategies that drive culture transformation through brand alignment initiatives and updated leadership practices. Brand Integrity has worked with many of today's leading companies including Wegmans Food Markets, Inc., Hallmark Cards, Inc., Erickson Retirement Communities, PAETEC Communications, Duke Energy, Frito-Lay, American Red Cross and many more.Gregg delivers keynote and interactive presentations at companies and at industry conferences where he is consistenly rated among the very best speakers by the audiences he address. He also teaches the Achieving Brand Integrity process as an adjunct faculty member to MBA students at the University of Rochester's William E. Simon Graduate School of Business Administration.

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