Achieve Brand Integrity!: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits
Achieve Brand Integrity addresses the failure to execute epidemic by giving leaders comprehensive instructions on how to close the gap between their business strategy and the employee performance that will bring it to life. Using Ten Truths, Gregg Lederman outlines why many common practices are ineffective at driving sustainable results and how leaders can capture more productivity and profits by building organizational cultures that motivate all employees to behave in ways that strengthen customer experiences.
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and Often the Least Understood
Truth 2 True Branding Is About Being Different Not Saying
Truth 3 If You Think You Know Your Brand Image Youre
Truth 4 Only Wimps and Egomaniacs Are Afraid
performance program you actually OWE 146 Truth 8 Gaining Buyin Is the Only Way to Execute
Truth 10 Only Leadership Has the Power to Ensure
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