Achieving Excellence in Your Coaching Practice: How to Run a Highly Successful Coaching Business

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Taylor & Francis, 2006 - Business & Economics - 238 pages
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What are the essential skills needed to set up and run a successful coaching practice?

Coaching is the new growth industry in the UK and coaching as a profession is increasingly becoming an attractive option for motivated professionals.

Achieving Excellence in Your Coaching Practice provides a practical and accessible guide to the business skills needed to succeed as a self-employed coach. It focuses on every aspect of setting up and developing a professional and successful coaching practice, including discussion of how to market your business, manage your resources, assess risk, and promote a professional image.

Assuming no prior knowledge or experience of running a business, this book provides an invaluable guide to the major financial, legal and practical issues involved in setting up a coaching practice. It will be welcomed by all coaches, whatever their level of experience.

 

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Contents

Dealing with selfemployment
17
Causes of success vs failure
47
Business planning and why it is crucial
63
Business essentials
82
Systems and administrative principles
100
Marketing
125
Image
142
Building a referral network
151
Time management
176
Coaching and the law
196
Referral issues for coaches
215
Index
231
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About the author (2006)

Gladeana McMahon is a leading personal development and executive coach. She is a Vice President and Fellow of the Association for Coaching and a Fellow of the British Association for Counselling and Psychotherapy

Stephen Palmer is Founder Director of the Centre for Coaching, London and Honorary President and Fellow of the Association for Coaching.

Christine Wilding is an independent coach and motivational trainer working in both private and corporate sectors. She is a Director of Coaching Consultancy Services.

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