Achieving excellence in fund raising: a comprehensive guide to principles, strategies, and methods
Provides a conceptual framework for the fund-raising profession and offers organizational and managerial guidelines for conducting a professional fund-raising program. Each step in the fund-raising cycle is explained, including developing the case for giving, setting goals for the fund-raising program, identifying prospective donors, choosing appropriate fund-raising methods, soliciting the new gift, and encouraging renewals.
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A Comprehensive Approach to Fund Raising
Understanding the Fund Raising Cycle
Assessing Organizational Strengths and Vulnerabilities
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