Achieving excellence in fund raising: a comprehensive guide to principles, strategies, and methods

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Jossey-Bass Publishers, Nov 1, 1991 - Business & Economics - 319 pages
Provides a conceptual framework for the fund-raising profession and offers organizational and managerial guidelines for conducting a professional fund-raising program. Each step in the fund-raising cycle is explained, including developing the case for giving, setting goals for the fund-raising program, identifying prospective donors, choosing appropriate fund-raising methods, soliciting the new gift, and encouraging renewals.

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A Comprehensive Approach to Fund Raising
Understanding the Fund Raising Cycle
Assessing Organizational Strengths and Vulnerabilities

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About the author (1991)

HENRY A. ROSSO has almost five decades of experience as a fund raising professional. He is founder and director emeritus of The Fund Raising School, a program at the Center on Philanthropy at Indiana University. Rosso is the editor and lead author of Achieving Excellence in Fund Raising (Jossey-Bass, 1991), which won the 1992 Staley/Robeson/Ryan/St. Lawrence Prize for Research on Fund-Raising and Philanthropy presented by the National Society of Fund Raising Executives.

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