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Codes of Conduct
Improving on Reality
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actually advertising American Ansel Adams appears approach areas Arnold Newman artist audience basic Bill Brandt black-and-white Brett Weston British camera caption composition contrast craft craftsmanship create creative critical cropping deliberately detail direction display editors Edward Weston Elliott Erwitt Evans example experience exploration extreme fact filter focus frame glamour grain grapher graphy Henri Cartier-Bresson Hillelson Agency Hipgnosis illustrate important influence interesting involved Jerry Uelsmann Joel Meyerowitz Joel Sternfeld journalistic Julia Margaret Cameron kind landscape lenses light look magazines means Minor White natural negative normal painting photograph photographer's photojournalism photojournalists picture picture-taking popular portrait possible produce record result retouching role scene sense shooting shot shutter speed simply situation special effects studio style subject matter taken technical techniques tend texture tones treatment Vietnam viewer viewpoint visual Weston wide-angle lens William Eggleston