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Background and Hypotheses
Analyses and Results
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adoles Adolescent Consumer Learning amount of television attitudes toward advertising attitudes toward brands attitudes toward prices attitudes toward stores buying things cognitively differentiate communication about consumption Communication and Demographic consumer activism consumer affairs knowledge consumer behavior consumer education consumer role consumer skills Consumer Socialization consumer-related courses Demographic Determinants Determinants of Adolescent economic motivations effects entries are partial Explanatory Variables Family and Media Family Communication favorability of attitudes female adolescents filter puffery Independent Variables Influences on Adolescent interaction Journal of Consumer Lowndes F manage consumer finances mass media Media Influences Moore and Stephens Moschis motivations for consumption older adolescents parents peer communication predictor puffery in advertising reasons for watching relationship Scott Ward social class social motivations social utility reasons socialization agents socialization processes socially desirable consumer socioeconomic sumer Table entries television advertisements television commercials television viewing tion Ward and Wackman younger adolescents