Acting as a Business: Strategies for Success

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Heinemann, 2005 - Performing Arts - 126 pages
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With Acting as a Business, Brian O'Neil changed the way actors viewed their field and their careers by providing them with clear-cut guidelines on how to approach acting as a business. Any number of books preached persistence, but O'Neil was the first writer who actually told actors how to be persistent. The book is such a vital resource that it won a spot on Entertainment Weekly's exclusive list of Industry Bibles.

Now in this third edition, O'Neil updates his indispensable resource to keep up with the latest show-business trends and help you put control of your acting career where it belongs: in your own hands. You won't just read Acting As a Business, Third Edition, you'll dog ear, underline, and bookmark it as you discover:

  • a how-to guide to writing your theatrical resume - for both the East-Coast and the West-Coast actor
  • specific examples of cover letters and other important correspondence
  • practical ways to join the performer's unions
  • tactics for getting an agent and finding out casting information well in advance
  • tips on preparing for and answering the questions most often asked by agents in an interview - and what you should ask them
  • techniques for auditioning in an agent's office
  • the dos and don'ts of effective interview follow-up
  • strategies for finding work in the theater, on soap operas, and in independent films
  • a chart for recording which casting directors know your work
  • an effective approach to interviewing a prospective personal manager
  • a discussion of the "League" schools
  • the best ways to make use of the internet.

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Acting as a business: strategies for success

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O'Neilthe poster child of sagacious career counseling for the professional actorfirst published this important book in 1993. With the third edition, he continues to draw on his considerable experience ... Read full review


Chapter One From Stage to Screen
Chapter Two The Arsenal
Chapter Three About the Unions

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About the author (2005)

Brian O'Neil is a former talent agent and personal manager who has represented actors for theatre, film, television, commercials, and radio. As a talent representative he was responsible for the career guidance and professional placement of hundreds of actors including some of today's biggest stars. Brian is the founder of Acting As a Business, a one-on-one career-consultation and career-coaching service for actors. He lives in New York City and is a frequent guest lecturer at some of the nation's finest acting-training programs including The Yale School of Drama and The Juilliard School.

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