Acting in Commercials: A Guide to Auditioning and Performing on Camera

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Potter/TenSpeed/Harmony, Nov 16, 2011 - Performing Arts - 192 pages
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Every actor knows that working in commercials is lucrative. But many actors, trained primarily for working on the stage, have mistaken ideas about this field and lack essential on-camera experience. Now in an updated and expanded edition, Acting in Commercials is the only resource that fills all the gaps in the performer’s knowledge of this demanding medium. Invaluable for its insight into the craft as well as the business of acting, it tells you how to prepare for commercial auditions and, once you’ve landed a job, how to deliver the most expressive on-camera performance—leading to more work and success in a competitive field.
 
Author Joan See illuminates all the secrets she has learned while appearing in hundreds of commercials over the past thirty years. She shows you how to approach five distinctly different commercial forms and explains the specific acting techniques to employ in each. In fact, Acting in Commercials will take you beyond commercial work, sharpening all your acting skills for a broader film and television career.
 

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Contents

Introduction
Part OneWORKING IN COMMERCIALS
1Why Actors Need Commercials
2What Is a Television Commercial?
Part TwoACTING FUNDAMENTALS FOR COMMERCIALS
3Communicating Without Words
4Acting Is Behaving
Lean and Mean
13Shakespeare and the Spokesperson
Part FourGETTING BOOKED
14Unexploded Landmines
15Being Ready
16Interviews and Auditions
17The Language Barrier
Sample MOS Commercials
Sample SliceofLife Commercials

Part ThreeCOMMERCIAL ACTING TECHNIQUES
6The Camera
7How to Recognize Commercial Forms
8Acting Styles in Commercials
9The MOS
10The OneLiner
11The Character Spokesperson
12The SliceofLife Scene
Sample Spokesperson Commercials
Samples of Acting Styles in Commercial Copy
Sample Commercial Storyboard
SAG Advice Regarding Agents
Further Reading
Glossary
Copyright

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About the author (2011)

See is a seasoned commercial actor, teaches commercial acting technique at the School of Film and Television, in New York City, and is also a consultant to casting directors.

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