Acting in Television Commercials for Fun and Profit, 4th Edition: Fully Updated 4th Edition

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Crown/Archetype, Feb 24, 2009 - Performing Arts - 272 pages
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The Ultimate Guide to Commercial Success
Acting in television commercials is a highly competitive business, but it can also be very lucrative. Whether you’re looking for your first break or want to take your acting career to the next level, Squire Fridell will give you the insider’s edge. Arguably the king of TV commercials, Fridell distills four decades of experience in this comprehensive, humorously written guide that has been indispensable to aspiring TV commercial actors since the first edition hit the shelves in 1980. This fully updated fourth edition gives the lowdown on how online and digital technologies have changed the industry and tells you everything you need to know about:

• Getting a terrific headshot
• Writing a winning résumé
• Finding (and keeping) the perfect agent
• Honing the skills that every serious commercial actor should have
• Auditioning well and getting the job
• Using the best online services for posting your headshot, résumé, and reel

You’ll learn how to launch your commercial acting career and–more important–how to sustain it and be successful.


From the Trade Paperback edition.
 

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ACTING IN TELEVISION COMMER-4E

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With a r�sum� that boasts principal credits in more than 3200 television commercials throughout a 40-year career, Fridell, an omnipresent pitchman who has been on television ... Read full review

Contents

BEFORE YOUR TALENT AGENT
16
Your First Headshot
19
Your First Resume
36
The Publications and Poopsheets
49
Your Knowledge Performance Skills and Train
58
SAG and AFTRA
70
The Talent Agent
86
AFTER YOUR TALENT AGENT 7 The AfterAgent Headshot
109
Acting and the Script
141
The Audition Room
176
The Callback
194
The Job
199
The Money
228
The Life of an Actor
243
Listing of SAG and AFTRA Union Offices
250
Television Commercials Using
261

Before the Audition
122
The Waiting Room
134
Acknowledgments
264
Copyright

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About the author (2009)

SQUIRE FRIDELL is one of the most successful actors ever in television commercials, having performed in more than 3,250 commercials as the principal on-camera talent. His prolific career includes twenty-eight years as Toyota’s spokesman and a six-year stint as television’s Ronald McDonald. In his spare time, he and his wife, Suzy, own and operate GlenLyon Vineyards & Winery in Glen Ellen, California.


From the Trade Paperback edition.

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