Acting in the Million Dollar Minute: The Art and Business of Performing in TV Commercials
This guide deals exclusively with acting in commercials, covering script terminology and procedure, commercial dialogue, camera staging, working the product, training, photos, unions, and actor-agency contracts, and also provides a complete list of SAG and AFTRA offices.
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Part One The Art of Acting in Commercials
Terminology and Procedure
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acting profession actual shooting advertising American Film Institute Angeles audience AUDIO camera casting director casting personnel Chapter character CHICAGO cial client cold reading commer commercial agents commercial interviews commercial script dialogue downstage example Exec eyes face film Frosted Mini-Wheats give going head shot idea ILLINOIS 60601 TELEPHONE keep in mind Kellogg Company Kellogg's LEO BURNETT U.S.A. lines LOIS look major markets McDonald's mercial minutes nonunion commercials paid partner performance person photo and resume photograph play print agents probably Procter & Gamble PRODUCT 19 product name PRUDENTIAL PLAZA Q-cards reading ROLL-UPS SAG and AFTRA SAG or AFTRA scene Screen Actors Guild screen test sentence SHARI SHREDDED WHEAT smaller markets someone stage stand studio SUPER sure talking tape thing trying TV commercials union University of Arkansas upstage usually VIDEO voice-over walk watch words