Action steps to marketing success: how to implement your marketing program
American Bar Association, Section of Law Practice Management, Jun 1, 1991 - Law - 67 pages
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Action Steps advertising American Bar Association announcements Appendix areas of practice Billable Hour Checklist client analysis reports client memoranda Clients by Industry Clients Report Communications Programs companies corporate Cross-Selling Report Current clients develop employment law estate law Evaluating Your Program expertise Fees Firm name firm personnel Getting and Keeping implement individual lawyers interview Keeping Clients LAKE SHORE DRIVE law firm marketing Mailing List Input Managing Partner marketing administrator marketing budget marketing committee marketing director marketing efforts marketing professional marketing program Marketing Success EXHIBIT meeting memo number of clients Personal Marketing Plans phone call Planning Your Marketing pleased Satisfied Dissatisfied potential clients practice areas practice group produce prospective clients public relations query letter real estate refer business referral sources registration responsible lawyer seminar Smith & Smith specific Steps to Marketing strategy target client target market Target Prospect Traverse City Writing Your Law