Managing in Uncertain Times

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Melodena Stephens Balakrishnan, Immanuel Azaad Moonesar, Ian Michael, Tim Rogmans
Emerald Group Publishing, 2012 - Business & Economics - 231 pages
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The Academy of International Business - Middle East North Africa (AIB-MENA) Chapter presents the second volume in its series of books, this volume celebrates AIB-MENA's second conference themed "Managing in Uncertain Times" in Dubai, UAE. The focus of this book is to shed light on the real business management problems that MENA-based organizations face. The cases presented document the context, challenges and opportunities of these problems. The cases, documenting government, private and SME organizations, will appeal to international business academics, MENA researchers, trainers and organizations that want to know more about similar scenarios.
 

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Contents

HUMAN CAPITAL DEVELOPMENT AND DESTINATION MARKETING
71
INTERNATIONAL BUSINESS
119
CRISIS MANAGEMENT
141
MARKETING SALES AND BRAND DEVELOPMENT
165
Case Grid
232
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About the author (2012)

Dubai, UAE; Professor; Zayed University

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