Ad Hoc Arabism: Advertising, Culture and Technology in Saudi Arabia

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P. Lang, 2005 - Social Science - 176 pages
Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi Women's magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an invaluable exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East.

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User Review  - dono421846 - www.librarything.com

In the tradition of these kinds of studies, the author focuses on a particular magazine, analyzing the advertisements contained within. The chosen periodical is a women's weekly aimed at a middle to ... Read full review

Contents

List of Illustrations
70
Toward a Semiotic Analysis
139
Timepieces and History
147
Copyright

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About the author (2005)

The Author: Roni Zirinski is a researcher at the Center for Middle Eastern Studies and the Program in Science, Art, and Communications Studies at Harvard University. He is the recipient of the 2000 Rabin-Peres and the 2000 Tami Steinmetz Peace Research Awards.

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