Adland: A Global History of Advertising
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns.
Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois.
Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
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LibraryThing ReviewUser Review - NielsenGW - LibraryThing
No matter where you look—unless you live in a cabin in the woods without newspaper delivery, television service, or the Internet—you will find some form of advertising. Ever since the first person ... Read full review
Adland: a global history of advertisingUser Review - Not Available - Book Verdict
Tungate (Fashion Brands ) presents a survey of the modern era of advertising. Going back to the early 19th century and taking a global perspective, he provides an excellent introduction to the ... Read full review
Pioneers of persuasion
From propaganda to soap
Madison Avenue aristocracy
17 other sections not shown