Ad $ Summary, Volume 7, Issue 4

Front Cover
Leading National Advertisers, Incorporated, 1979 - Advertising
0 Reviews
Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

MEDIA TOTALS FOR TEN YEARS
1
FIVE YEAR COMPANY TOTALS
7
LEADING NATIONAL BRANDS TopI0 Brand Tradenames by Class
35
BRAND INDEX
61

Other editions - View all

Bibliographic information