Ad $ Summary, Volume 19, Issue 2
TNS Media Intelligence, 1991 - Advertising
Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.
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1991 BRAND INDEX 1991 by Leading ANHEUSER-BUSCH APPAREL MEN G711-1 APPAREL women G711-2 Arbitron Company BRAND INDEX 10-MEDIA BRAND/PARENT COMPANY BRAND/PARENT COMPANY CLASS BRISTOL-MYERS SQUIBB CABLE TV NETWORKS CAMPEAU CORP CLUB COMPANY CLASS YTD COMPANY º COMPANY UNKNOWN Copyright 1991 DAIRY DEPARTMENT STORES DRUGS & TOILETRIES ESTEE LAUDER FURNITURE GOLF HOTELS T431 INC COMPANY UNKNOWN INDUSTRIES INC INSURANCE JOHNSON June 1991 BRAND Leading National Advertisers MISC MNSYC MORRIS COMPANIES INC MOTORS CORP NETWORK RADIO NETWORK TV NETWORKS Publishers information NSYC PHILIP MORRIS COMPANIES PROCTER & GAMBLE Publishers information Bureau QUAKER OATS CO RADIO STATION B430 REAL ESTATE B230 RESORT PROMOTION T432 RESTAURANT G330 REVLON RJR NABISCO RJR NABISCO INC SARA LEE CORP SPORT SPORTSWEAR WOMEN SPOT TV STORES INC SUMMARY BRAND INDEX SUMMARY January SUNDAY MAGAZINES TV NETWORKS Publishers TV STATION B441 TYCO TOYS UNILEVER NV WIDEO