Adapting Health Communication to Cultural Needs: Optimizing Documents in South-African Health Communication on HIV and AIDS
Piet Swanepoel, Hans Hoeken
John Benjamins Publishing, 2008 - Language Arts & Disciplines - 178 pages
The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed by HIV/AIDS to the people of South Africa. Although it is generally acknowledged that health communication needs to be tailored to the target audience s characteristics with cultural background being one of the most salient ones, little research has been done on how to achieve this. In this book, we bring together leading scholars in the field of health communication as well as communication scholars from South Africa. As such, it can serve as an example of the promises and the limitations of general health communication theories to local praxis as well as provide guidelines for the development of better health communication in South Africa.
What people are saying - Write a review
We haven't found any reviews in the usual places.
2 Planned development of culturally sensitive health promotion programs An Intervention Mapping appr
Making efficacious action plausible
4 The integrative model of behavioral prediction and messagebased HIV prevention
Are we missing the message?
Other editions - View all
Afrikaans Afro-Surinamese AIDS Albarracín analysis approach assess attitudes authentic teenager variety behavior change beliefs booklet Botswana campaigns condom consequences context Counselling and Testing Cronbach’s alpha culturally sensitive discussion edutainment effects of fear efficacy evaluation example factors fear appeals Fishbein framework gender Giles go for VCT health communication Health Education health promotion HIV prevention HIV testing HIV/AIDS homophily impact individual intention Intervention Mapping Journal language style Lesotho linguistic loveLife variety low literate respondents mass media message-based meta-analyses Namibia negative non-standard varieties one’s outcomes participants partners perceived norm perceptions Perloff persuasion positive priority populations Psychology questionnaire questions Radboud University Nijmegen safe sex self-efficacy sexual social attractiveness social marketing Soul City South Africa Standard English standard variety Swanepoel target audience threat tion University of Pretoria uptake of VCT variables visual elements women writer Yzer