Adcult USA: The Triumph of Advertising in American Culture

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Columbia University Press, 1996 - Business & Economics - 279 pages
We see them in flashing kaleidoscopes of colour and sound on television, splashes of neon on billboards, on glossy spreads in newspapers and magazines. We hear the peppy jingles on the radio. We even find them being sneaked past us as underwriting on public television and radio. Advertising is like a song Americans can't get out of their heads.
 

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ADCULT USA: The Triumph of Advertising in American Culture

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A virtuosic survey of advertising in America, this book is a romp through the land where you (and your wallet) are the most desirable, sought-after creature in the world. As a Zen understanding of ... Read full review

Adcult USA: the triumph of advertising in American culture

User Review  - Not Available - Book Verdict

Let others bray about the evils of commercialism and mourn its helpless victims, Twitchell (Carnival Culture: The Trashing of Taste in America, Columbia, 1992) exalts in the triumph of the culture of ... Read full review

Contents

THE DELIVERY OF ADCULT
53
ADCULT
179

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About the author (1996)

James B. Twitchell is the author of many books, including Carnival Culture: The Trashing of Taste in America, and Lead Us Into Temptation: The Triumph of American Materialism, both published by Columbia.

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