Add value to your service: the key to success

Front Cover
American Marketing Association, 1987 - Business & Economics - 214 pages
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Contents

Measuring Services Value From
13
An Attributional Framework for Assessing New Product Management in Service
25
Is Auditing a Commodity? Well
49
Distribution for Acute Care Facilities
129
Design Issues
137
Employee Feedback Regarding Customer
153
Advertising Strategies for Service
163
Adding Value to Services Through
169
Planning
175
Copyright

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