Adidas Marketing Strategy - An Overview
GRIN Verlag, 2011 - 36 pages
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2.0, International Business School Lippstadt, language: English, abstract: The Adidas group, headquartered in Herzogenaurach (Germany) was built on 18th August 1920 by Adolf Dassler. The brand and its products celebrated their first worldwide success in 1954 after the German have won the soccer world championship. After some commercial disappointments in the middle 80s, the family enterprise had to open up for investors. In 1995 followed the initial public offering on Frankfurts exchange market. To stay competitive to Nike on the US-market, the company had taken over Reebok in 2006. Furthermore, the company has worldwide 169 subsidiaries and had total revenue of 11.990 Mio. Euros in 2010. The company uses the image of its brand and the available amount of capital to sponsor many sports events such as soccer championships, Olympic Games or Paralympics and many more. In 2012 Adidas will be the official sportswear-partner of the Olympic Games and the Paralympics in London. Additionally Adidas high-qualified experts and its international network of suppliers make the company a competitive manufacturer of sporting goods.
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169 subsidiaries Additionally Adidas Additionally the company Adidas Annual Report Adidas group Adidas Marketing Strategy Adidas Taylor akademische Texte amount of capital Annual Report 2010 Arkadi Borowski Adidas Borowski Adidas Marketing brand choice buyers capital to sponsor company’s competitors Critical Evaluation Euros Facebook Fundamentals of Markets Furthermore Adidas Games or Paralympics Germany GRIN Verlag heart frequency hit the objectives investments lifestyle low-wage countries manufacturer of sporting marketing mix miCoach Nike official sportswear-partner Olympic Games organization Overview GRIN Paralympics in London PESTLE-analysis political population density price-behavior produces in low-wage product or service products and services psychographic and behavioral Reebok International ltd research and development right marketing program risk SMART soccer championships social class social networks sponsor many sports sporting goods market sporting-goods stay competitive supply chain SWOT SWOT-analysis target techniques Technological top-quality products Unique selling proposition University of Sunderland upper class segment US-Dollars Workplace Standards worldwide www.cia.gov