Adland: A Global History of Advertising

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Kogan Page Publishers, Jul 3, 2007 - Business & Economics - 288 pages
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Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
 

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No matter where you look—unless you live in a cabin in the woods without newspaper delivery, television service, or the Internet—you will find some form of advertising. Ever since the first person ... Read full review

Adland: a global history of advertising

User Review  - Not Available - Book Verdict

Tungate (Fashion Brands ) presents a survey of the modern era of advertising. Going back to the early 19th century and taking a global perspective, he provides an excellent introduction to the ... Read full review

Contents

Introduction
1
1 Pioneers of persuasion
9
2 From propaganda to soap
23
3 Madison Avenue aristocracy
37
4 Creative revolutionaries
49
5 The Chicago way
65
6 The Brit pack
79
7 Eighties extravagance
99
13 The alternatives
197
14 Dotcom boom and bust
213
15 Latin spirit
219
16 International outposts
229
17 Shooting stars
237
18 Controversy in Cannes
243
19 New frontiers
249
20 The agency of the future
257

8 The French connection
119
9 European icons
139
10 Media spins off
155
11 Consolidation incorporated
163
12 Japanese giants
185
Conclusion
267
References
269
Index
273
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About the author (2007)


Mark Tungate is a journalist specializing in media, marketing, and communication.  Based in Paris, he is a frequent contributor to leading advertising journals, magazines, and conferences.  He is the author of Fashion Brands and Media Monoliths (Kogan Page), and co-author of The Epica Book, an annual review of the best European advertising.

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