Adoption of Environmental Innovations: The Dynamics of Innovation as Interplay between Business Competence, Environmental Orientation and Network Involvement

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Springer Science & Business Media, Jun 30, 1999 - Business & Economics - 330 pages
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How do small and medium sized enterprises (SMEs) adopt environmental innovations? Do they have the necessary internal competence? Is any support offered by external parties (i.e. network involvement)? What are the policy implications? This book is based on extensive fieldwork, conducted in four traditional industrial sectors: offset printing, electroplating, textile finishing, and industrial painting. The work was carried out in Denmark, Italy, the Netherlands, Portugal and the UK. Twenty company-based case studies were analyzed and a telephone survey was conducted among 527 companies. As a result, the Innovation Triangle came to be formulated, which is presented here, defining and combining the determinants of SME innovativeness. The Innovation Triangle distinguishes three major determinants of innovativeness: business competence, environmental orientation, and network involvement. The Innovation Triangle allows one to diagnose current environmental and innovation policies, indicating which policy measures might be effective in increasing the adoption of environmentally friendly technologies, allowing environmental objectives to be achieved.
 

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Contents

Towards a heuristic model of adoption
25
22 From innovation to adoption
26
23 Diffusion and adoption
28
24 Adoption as an organisational process
30
25 The Innovation Adoption Model
31
26 Towards a protocol for the case studies
33
27 The environmental aspect of the innovations considered
34
Crosssector Analysis
41
Two small subcontractors
110
Use of the regulation and knowledge network
114
Integrated electroplating shop
118
Special plating processes
120
Electroplating for the aircraft industry
123
910 Electroplating industry Crosscase findings
125
Printing industry prepress
129
Business characteristics and the focal firms
133

33 The selection of cases and the collection of data
42
34 The adopted innovations
43
35 The context
45
The Innovation Triangle
47
42 Environmental orientation
48
44 Network involvement
49
45 Measurement of the Innovation Triangle
51
46 Introduction to the analysis
54
48 Analysis by sector
59
Countryspecific aspects of adoption behaviours
63
53 Knowledge
66
55 Environmental orientation
67
56 Network involvement
68
Actors and factors of the adoption process
71
63 The suppliers of innovations
76
64 Customers
78
65 Agents supporting the adoption of innovations
80
Policy implications
83
72 Inadequate generalisations
84
75 Environmental orientation and innovativeness
85
77 Financial strength and weakness
86
710 Combining regulatory and advisory functions
87
712 Sector differences
88
Conclusion
91
Sectorbased casestudy analyses
95
Electroplating industry
97
Business characteristics and the focal firms
100
A firm specialised in advanced functional electroplating
102
One integrated production plant
107
A technological leader with an innovative strategy
134
A producer specialised in scientific publications
140
Two printing houses
142
National leadership
147
Technological leader
149
108 The printing industry Crosscase findings
152
Textilefinishing industry
157
Business characteristics and the focal firms
158
Adaptation of bireactive dyes
159
Adoption of jetink printing
162
Adoption of high reactive dyes
166
A computercontrolled dye system
169
Adoption of a computercontrolled dye use minimiser
172
118 The textilefinishing industry Crosscase findings
175
Industrial painting
185
Business characteristics and the focal firms
187
Contractor in powder paint
188
Integrated traditional plants and specialised powder paint shop
193
Traditional wet painting
195
Powderpainting subcontractor
196
Large powderpaint contractor
198
Production of painting chemicals
203
Integrated powderpaint system
205
1211 Industrial painting Crosscase findings
207
ENVIS Partner meetings
215
Methodology and project design
221
Questionnaire
225
Technical Survey
239
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