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THEORETICAL BACKGROUND AND HYPOTHESES
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01 level adop adoption behavior adoption of farm adoption of nitrogenous adoption process adoption quotient adult male earners awareness stage behavior of farmers Bulletin capita income characteristics communicative power Cornell University correlation coefficients Diffusion DISTRIBUTION OF RESPONDENT evaluation stage exposure to information extension agents extension contact factors FARMERS SHOWING RELATIONSHIP farming matters fellow farmers fertilizers by farmers formal personal communication formal social participation FREQUENCY AND PERCENTAGE green manuring gross per capita hypothesis important improved farm practices independent variables India informal agricultural leadership information exposure information sources innovation interest stage interval scale intervening variables irrigation key communicators landholdings level of adoption level of living low adopters mass media nitrogenous fertilizers number of adult PERCENTAGE DISTRIBUTION personal communication sources present study religious denomination RESPONDENT FARMERS SHOWING Rogers Rural Sociology sample farmers score significant at 01 sources and channels sources and communication sugar cane superphosphate Table trial stage urban contact village level worker wheat