Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

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Rowman & Littlefield, 2004 - Social Science - 197 pages

The Creation of God!An "innovative" look to fortify our belief-in God!

Dareinspires the typical person to be convinced of an "undeniable" God.

Daregives answers that verifies the presence of God and-why we exist.

Dareuses a step-by-step approach in working with the reader to develop a reasonable and believable answer to the creation of God and your role in anafter-life. Dare is not a sermon, but does build a clear modest belief-a realistic belief.

These are answers that do not require ancient scriptures-but do provide reasoning and common sense solutions. As we go through each chapter you will becomeaware of a new aspect of God that is credible and shows you an emotional and worthwhile future with God for possibly millions of years. Dare is an easyread and it has been stated that it simply cannot be put down once started.

Logic and facts are the basis of this book and in many ways Dare struggles with the Bible and traditional religious teachings. Should we acceptthe unverifiable and prehistoric writings that transpired over a thousand years ago? Shouldn't we be using modern facts and common-sense that reflecttoday's educated society?

Take the dare-read this book!

 

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Contents

ADVERTISING IN AMERICAN SOCIETY
1
DEFINING ADVERTISING
4
ADVERTISING AGENCIES
11
A PSYCHOCULTURAL PERSPECTIVE ON ADVERTISING
13
RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES
14
COMMERCIALS AS MINIDRAMAS AND WORKS OF ART
16
TELECULTURE
20
CONCLUSION
22
MORE COMMENTS ON THE ILLUSION OF FREEDOM
102
THE MARKETING VIEW
103
THE VALS 1 TYPOLOGY
104
A CASE STUDY
107
A REVISION OF THE VALS 1 TYPOLOGY
108
ZIP CODES AND KINDS OF CONSUMERS
110
MAGAZINE CHOICE AS AN INDICATOR OF CONSUMER TASTE
112
TYPES OF TEENAGE CONSUMERS
114

CONSUMER CULTURES
25
CONSUMER CULTURES DEFINED
27
THE POSTMODERN PERSPECTIVE
29
CONSUMER CULTURE AND PRIVATISM
31
NEIMAN MARCUS AND COUTHIFICATION
32
NEEDS ARE FINITE DESIRES ARE INFINITE
34
MIMETIC DESIRE
36
ARE THERE FOUR CONSUMER CULTURES NOT JUST ONE?
37
CLASSIFIED ADVERTISING
42
ADVERTISING AND THE COMMUNICATION PROCESS
45
FOCAL POINTS AND THE STUDY OF MEDIA
46
THE LASSWELL FORMULA AND FOCAL POINTS
48
A PROBLEM WITH THE LASSWELL FORMULA
49
METAPHOR AND METONYMY
52
JOHNNY Q PUBLICS DAILY MEDIA DIET
54
TELEVISION VIEWING AND EXPOSURE TO COMMERCIALS
55
OUR ALLCONSUMING PASSION FOR CONSUMING
56
THE PRICE WE PAY FOR FREE TELEVISION
57
RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES
59
THE ILLUSION OF CONTROL
60
BEING A BRANDED INDIVIDUAL
64
SELLING ONESELF
65
THE PROBLEM OF SELFALIENATION
66
WE CAN CHOOSE AS WE PLEASE BUT CAN WE PLEASE AS WE PLEASE?
68
NONADVERTISING FORMS OF ADVERTISING
70
SEXUALITY AND ADVERTISING
73
SEX IN ADVERTISING
74
THE EROTICS OF ADVERTISING
75
A CAUTIONARY FABLE
76
THE PSEUDOPOETIC APPEAL TO THE ILLITERATI
78
SEX SELLS CIGARETTES
81
SEX AND THE PROBLEM OF CLUTTER
83
POLITICAL ADVERTISING
87
KINDS OF POLITICAL ADVERTISEMENTS
89
A VIRTUAL CAMPAIGN FOR GOVERNOR
91
QUESTIONS RAISED BY THE VIRTUAL CAMPAIGN
92
THE 2002 CALIFORNIA CAMPAIGN FOR GOVERNOR
94
THE CODE OF THE COMMERCIAL AND OTHER POLITICAL ADVERTISING
96
THE DEATH OF THE TOBACCO BILL
97
THE MARKETING SOCIETY
101
A TYPOLOGY FOR EVERYONE IN THE WORLD
116
A COMPARISON OF THE DIFFERENT TYPOLOGIES
119
A CONCLUSION IN THE FORM OF A QUESTION
120
ANALYZING PRINT ADVERTISEMENTS or Six Ways of Looking at a Fidji Perfume Advertisement
123
WHATS THERE TO ANALYZE IN AN ADVERTISEMENT?
124
ANALYZING THE FIDJI AD
126
A SEMIOTIC INTERPRETATION OF THE FIDJI ADVERTISEMENT
127
A PSYCHOANALYTIC INTERPRETATION OF THE FIDJI ADVERTISEMENT
129
A SOCIOLOGICAL INTERPRETATION OF THE FIDJI ADVERTISEMENT
132
A MARXIST INTERPRETATION OF THE FIDJI ADVERTISEMENT
133
THE MYTH MODEL AND THE FIDJI ADVERTISEMENT
134
A FEMINIST INTERPRETATION OF THE FIDJI ADVERTISEMENT
136
CONCLUSION
137
ANALYZING TELEVISION COMMERCIALS
139
A SYNOPSIS OF THE TEXT
141
THE BACKGROUND
143
GEORGE ORWELLS 1984 AND RIDLEY SCOTTS 1984
144
THE IMAGE OF THE TOTAL INSTITUTION
145
THE PRISONERS BOOTS
146
THE BRAINWASHING SCENARIO
147
THE BRAINWASHERS MESSAGE
148
THE BIG EXPLOSION
149
THE INMATES RESPONSE
150
THE HEROINE AS MYTHIC FIGURE
151
PSYCHOANALYTIC ASPECTS OF THE COMMERCIAL
152
THE BLOND AS MEDIATOR
153
ALIENATED PROLES
154
THE BIG BLUE
155
THE 1984 COMMERCIAL AND A BIT OF SCHOLARLY RESEARCH
157
WHERE NEXT?
161
CHILDREN AND ADVERTISING
163
BATTLING FOR PEOPLES ATTENTION
165
APPENDIX
167
USEFUL BOOKS
168
GLOSSARY
171
BIBLIOGRAPHY
189
INDEX
193
ABOUT THE AUTHOR
197
Copyright

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About the author (2004)

\Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

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