Ads, fads, and consumer culture: advertising's impact on American character and society

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Rowman & Littlefield Pub., 2004 - Business & Economics - 197 pages
Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.

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Consumer Cultures
Advertising and the Communication Process
Running It Up a Flagpole to See If Anyone Salutes

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About the author (2004)

\Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.