Ads, fads, and consumer culture: advertising's impact on American character and society

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Rowman & Littlefield, 2000 - Reference - 167 pages
Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesn "t respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and television commercials. In making our own purchasing decisions, do we still end up buying only well-advertised products? Ads, Fads, and Consumer Culture shows that there is a fine line between being aware of advertising and being influenced by it. The book also includes a glossary of advertising and communication theory terms.

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Consumer Cultures
Advertising and the Communication Process
Running It Up a Flagpole to See If Anyone Salutes

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About the author (2000)

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003.. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are "The Academic Writer's Toolkit: A User's Manual "(2008), "What Objects Mean: An Introduction to Material Culture "(2009), "Bali Tourism "(2010), "Tourism in Japan: An Ethno-Semiotic Analysis "(2010), "The Culture Theorist's Book of Quotations "(2010) and "The Objects of Our Affection: Semiotics and Consumer Culture "(2010). He has also written a number of academic mysteries such as "Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory "(2003) and "Mistake in Identity: A Cultural Studies Murder Mystery "(2005). His books have been translated into nine languages and a dozen of his books have been translated into Chinese . Professor Berger is married, has two children, four grandchildren, and lives in Mill Valley, California.

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