Ads, fads, and consumer culture: advertising's impact on American character and society

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Rowman & Littlefield Publishers, Incorporated, 2007 - Business & Economics - 217 pages
Now in its third edition, the popular Ads, Fads, and Consumer Culture is a cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing - and comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

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Contents

Consumer Cultures
29
Advertising and the Communication Process
51
Running It Up a Flagpole to See If Anyone Salutes
61
Copyright

9 other sections not shown

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About the author (2007)

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

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