Everything you need to cover the compulsory units of the AVCE specification can be found in the student-friendly textbook. The Tutor's Resource File contains all the extra materials, ideas and support to get the very best from your students.
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31 December able account Cr activities advertising analysis areas assets bank benefits brand BSkyB budget business organisations business plan capital cash flow changes Check your understanding communication competition competitors consumers costs create Current liabilities customers decisions demand double-entry book-keeping economy employees European Union example factors Figure firms forecast groups human resource identify IKEA important increase individual industry Internet interview involves labour liabilities manufacturing market research market share marketing mix Marks & Spencer meet Melchester Rovers Nottingham Forest objectives operate organisation's Oxfam payments performance product or service profit promotion purchase ratio responsibility retailing sector selling shareholders skills sole trader staff stakeholders strategy suppliers supply target Tesco trade transactions trial balance types